The Power Of Internet Online Video Marketing

You’ve probably seen TV shopping info ads. Even if you didn’t end up buying the item promoted on TV, you need to admit that having a small video showing the product’s performance can be very persuasive and could induce many TV customers to invest their funds.

Demo videos are truly effective, and also the positive thing is, you’ll be able to make use of the power of online advertising. Today’s technology allows a business to promote their organization or products using internet videos.

The Reason To Use Internet Video Marketing

Internet videos are fast-becoming the trendy kind of promotion of your products to prospects. All you need to do is spend a small amount of time to create a demonstration video like the advertisements seen on TV by which showcases the merits of your products, systems or services.

Video marketing presentations tend to be interesting

Internet videos are a lot better than mere text or graphic advertisements. Nowadays, clients are stricken by mass confusion. The net is prolific in content as well as the internet user and consumer can hardly get swept up. They just glance over titles, subtitles and several bits and pieces in between. If your text doesn’t grab their interest, you can bid farewell to any potential sales.

Internet video presentations are better because within a few moments, your customers can discover what your product is all about in a more intriguing, notable and engaging manner. Videos tend to be more dynamic than text ads and so are therefore more attention getting. They beat text ads as your target consumer as they are able to view the exact use of your products without the need of trying to visualize it.

Video marketing presentations tend to be convenient

Video hosting technology is rather advanced to enhance the advantage to clients and for your reason aid your video marketing efforts. Video streaming, which allows clients to check out your video without having to download the material, facilitates hassle-free viewing.

Internet video hosting is becoming less costly

Moreover, you don’t have to pay through the nose for video hosting services that provide video streaming support. Because of continuous technological innovations and increasing competition, these video hosting solutions have become much cheaper than they used to be.

Video marketing presentations are frequently distributed

Another advantage of utilizing internet video media for internet marketing is the existence of numerous video distribution channels to publish your videos totally free. You can look at YouTube, for instance, and get the countless site site visitors this video talking about site has. This type of exposure was difficult to come by in the early days of video marketing.

Some Tips to Using Internet Video for Internet Marketing

To take advantage of the benefits to internet video marketing, you need to remember a few things. One, you should produce internet videos with high image and audio quality. Two, you should keep your internet videos short and simple – short because your typical internet viewer is in a hurry or easily bored, and simple because you need to be easily understood by everyone.

Third, stick to the highlights in your internet video presentation. Do not overload your viewers with figures and statistics. Select only those most relevant and give a rundown only on the key benefits of your products and services. For additional details, you can always include your text and graphic ads.

Finally, if you are posting your video on a site other than your own, be sure to direct your viewer to your web site by providing your link.

The Working Chinese Girl

Abstract:In this paper I would like to explore the world of young Chinese women competing in a modern China for jobs and the fulfillment of the ambitions they left University with but by and large feel unfulfilled. In China today more and more young women are leaving University and seeking their first job. They are full of hope that they will find a good job that pays well and can give them the expectation of promotion and future prosperity. However in the harsh economic world of 2009, when most countries are in financial crisis and the Chinese government is thrusting money into the banking system to save a downward export market, things are not as rosy for these girls as it was five years ago during the capitalist explosion of wealth in China.Introduction:When you ask most Chinese girls in their last year of University what they want to do they all give a similar stock answer. “I want to work of an International company in a executive position where I can earn good money and have prospects for the future” When then asked why this is their goal you get a supplementary reply, I need to think about my future as I will one day need to support my family – under the one baby policy in China – I am obligated to look after my parents when they get old as the state currently does not provide for Chinese senior citizens.” Then you ask the next question, are there enough jobs for all the girls who are looking for the same things, they answer, “fate is our guide, we will work hard and hope that our ambitions will come to pass.”The above shows the wildly optimistic approach many of these girls have in their thought processes and are not easily persuaded that this may be a rosy view of the chances they face in a China in an export decline where taxes are supporting Banks who borrowed widely and unwisely in the USA and home markets. Where International companies are shedding staff and considering moves to Vietnam, Cambodia and Thailand to take advantage of the cheaper labour and lower costs as China becomes a world economic player and prices rise as domestic demand does not support many of the high-tech and consumer led products for sale.Of course in this new climate the supply of new jobs has declined to an all time low for companies and as staff leave they are not being replaced. The work simply being shared amongst the ones who stay. This in turn is causing enormous pressure on young staff that often break down and leaves to return jobless to their families. At many work fairs held around China only 2,000 jobs may be on offer with over 30,000 students crowding the halls offering poor quality resumes in the hope of a job when they graduate. International companies have learned that while Chinese students have a vast amount of knowledge through memory learning (rote) they have little insight into the subjects they learn and certainly no practical applications or critical thinking skills. So most also realise that additional on job training in China adds additional costs that in the present climate they cannot afford.All this leads to an unemployability of Chinese students that International companies recognise as a problem. It is also one of the reasons Chinese university degrees are not recognised by most Western countries as valid. Two reasons are behind this, the first is the lack of external marking and assessment in China – too easy to cheat your way through the system and the second is corruption, fathers paying for grades to be changed, examinations to be fixed and so the actual degree paper becomes worthless in many countries eyes. This is also a shame, as a University Professor in China I know the average student here works extremely hard and long hours. Given proper teaching and support they can flourish just as much as any Western student if not better.They after all, under the one baby policy, have more pressure to do well and become successful to support aging parents in the future. Older parents also get sick and with no free medical support in China, many either go without treatment or pay huge sums to hospitals for what are often poor quality services. A young woman thinking about all these problems for the future wants to study hard and make sure she can support them.Another solution to family support is of course a good marriage, to the good boy, from the good family, with the good job and the good prospects. Plenty of boys to marry in China but few who live up to such high expectations that these single girls are looking for. A third and sad solution for some is suicide – China has the highest suicide rate amongst young women in the world!Once in the workplace many of the girls find the work either extremely boring or they have an over-load of tasks that they find hard to complete. This leads to stress either way – they often contemplate leaving within a short time, but the family factors keep them in place. Employers know the pressures of family very well and exploit these feelings to the maximum by over-working staff, forcing late working hours and little real reward in terms of income and benefits, however always the promise that tomorrow will be better if they continue to work hard. This situation in a communist country is quite laughable if it were not so tragic for the young working girls.In an ideology of Socialist Marxist ideals China has moved a long way from this thinking today. No cadres now sharing the spoils of hard work, no share of the profits from their hard earned labour. No they have discovered Western capitalism at its worse. In the West laws were passed to protect workers rights (mainly through past Union activities) enabling them redress under the law against employers who exploit the worker. However in China even if such laws exist the natural instinct to obey your boss and do as you are told are so strong that not a single worker would even think about legal redress for unfair working practices.Examples: All based in ShanghaiDolly 25 – Working for a Taiwanese company. Two years as a project manager, no promotion as only Taiwan staff can be promoted in China, even if you become a team leader it is unofficial and not paid for in your contract. Over a third of the staff have left due to the economic turndown, existing staff now working on average a 14 hour day to fulfil obligations to clients. Family has health problems and she fears for her ability to support them unless she changes her job or gains more education.Betty 24 – Working for a Hong Kong bank. Three years as a customer support role. Promotion offered as a sideways move but in fact less initial income. Some training is deducted from income as not directly seen as applicable to the banks welfare. Wants to leave but cannot – her family rely on her income to support two retired parents. No boyfriend as with her low income and high cost of living in Shanghai she cannot afford to go out. Searching for a husband on the internet most evenings is her chief occupation at home.Rachel 32 – Working for an International Art firm. Arranges exhibitions and marketing to potential supporters. Same pay now as five years ago – no prospects of a pay rise in the future. Wants to marry an American to get away from her boring poor life.Sharon: Working for a hotel group. Customer sales and liaison. There were five girls in the sales department but today just herself and the sales manager. She feels with the amount of new hotels being built daily in Shanghai she should move to increase her pay and security. Foreign boyfriend who does not want a commitment to marriage.Sonia: Working for a Japanese company. Design and marketing. She was very happy with her work but found the money was very low compared to similar jobs she sees advertised however because she has very nice work colleagues and a happy atmosphere in the company she decides for now to stay. She gets to travel in her work and at first enjoyed this but now realises that business travel is actually quite boring and repetitive in nature. Long trips, same hotels rooms, same customers.Insight:In each of the examples above the girls were asked how they felt their real experiences of work compared to their expectations on leaving university. They all agreed they have been greatly disappointed by the work experience. They also thought they worked much longer hours than Western people do (14 – 16 hour days are normal) who work a 9 to 5 type arrangements. Although part of the culture in China is you do not leave the office before you boss. So many sit on computers after their contractual hours and play computer games or chat on line to friends. We call this QQ time in China! It is not all work in a Chinese office in fact often they ignore work to watch movies or other such things on the net. This is in the main because they feel they deserve a break when they feel not appreciated or financially supported by the company. Although this seems to be more prevalent in Chinese owned companies that International ones.What do women want?When asked after at least two years working experience what do they now want. A surprising answer came from many of the girls, “a rest” Most actually wanted to quit the jobs and go home to the family. In China the family represents security and peace, so after the hassles and disappointments with employment they felt, to get away for a while and have a rest would be the best thing to do. When asked if a break at such an early time in their employment was wise in respect to the future for pay and promotion most replied, “I used to believe that fantasy but now I know the truth, no-one cares about you but your family” Almost all the girls reported absolutely no loyalty to their employer and felt that the company shows no caring attitude towards them. Although here I have only shown a few examples in fact in interviewing dozens of girls about work – this same attitude after two years of work was very common amongst them. Of course there were some exceptions, girls who loved their job and were very happy to stay and show support for the establishment but this was quite rare.Conclusion:It seems that for most young women in China (Shanghai in particular) they are unhappy at work and mostly wanted to leave to find a better job or simply give up and go home for a while. My own observation is that Chinese girls mature a lot later than Western women and also want marriage much earlier from starting work after university. This being the case they are more in a hurry to succeed and have little patience in going through a maturing process at work to learn the job and seek timely promotions. This is because the pressure of obligation to the parents and the early pursuit of a marriage partner dominate their thinking most of the time. They see little sense in dedication to a career, at the expense of personal relationships, that many in the West recognise as a sacrifice in order to succeed as women in the workplace.While I am not advocating that women have to be so single minded the evidence seems to show that successful people are more likely to have transient relationships and higher rates of divorce than working class equivalents. Of course another factor is over-education, just like in many countries China is making it easier and easier to get a university place. This means a lowering of standards (as seen in the UK) where professors have to cope with students who clearly do not have the ability to attend advanced courses. The result being thousands of graduates who expect good jobs in a shrinking economy and with little real talent to offer.Last Word:This paper may see a little gloomy in content and I recognise that it is. Of course many of the girls who talked about their careers and work were in fact unhappy and it is hard to find happy workers who feel the need to express that feeling to others. So while I recognise a certain bias in the paper I hope that is will at least act as a warning beacon to girls to perhaps lower their expectations of work and prepare for a more realistic view of life’s struggle.

There is an excessive amount of traffic coming from your Region.

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Digital Schools For Photography – How To Choose The Right One?

Digital schools for photography are emerging each day with various fee structure and courses. Earlier, photography was not a profession for everyone due to the huge expenses allied with films and its processing. There was not a huge market to sell someone’s photographs but today, clicking and sharing your photographs with the world just requires a good digital camera and a personal computer. Photography has stretched out into several streams and the equipments used in the photography industry are constantly changing.Choosing the right school is the most important decision before you venture out in this field. For beginners and professional photographers; there are several courses available that can improve their knowledge and skills. Some tips for choosing a good photography school are:General Photography Courses vs Specialized Courses- General photography courses usually target students who want to get an overall idea about photography. These courses usually cover topics such as exposure, composition and lighting techniques. These courses give you an outlook of the types of photography and how to advance in photography career. General Photography Courses are ideal for those who want to learn photography from scratch. However, if you are a photographer with basic knowledge in various photography techniques, a specialized course can be the best choice for you.Photo Editing Software- Even though Adobe Photoshop is the most famous photo editing software, there are plenty of specialized softwares that can make your digital photography experience even better. When you approach photography as a career, a significant level of knowledge is required in photo editing softwares as well. Make sure to choose a course that offer basic photo editing classes as well.Certification- Many institutes claim that their certificate is recognized by various organizations. However, check the value of these certificates before enrolling for a course. If you are a successful photographer, certificates may not be much of a help but for beginners, a good photography certificate can be an added advantage.Fee- It is not necessary that you learn more if you pay more. There are many colleges that charge you a hefty sum but the course may not be actually worth it. Ask for the course curriculum and compare it with other institute’s curriculum so that it will be easier for you to find out a better idea about these courses. If you find that a particular institute’s fee is not worth it, move on and enroll for a better course.Curriculum- Photography is an art as well as a science. A good photographer should know the artistic and scientific sides of photography for achieving a successful career. Make sure that your course covers the necessary scientific aspects of digital photography and editing.It is not necessary that you should choose photography schools that offer you a university diploma or degree. There are online schools that offer digital trainings. These courses also work pretty well if you are willing to learn and practice what you learn in the course.

Why Travel Insurance Is a Must Have

While you are traveling to there are many risks involved in it. Now question arise how to avoid these risks. We can’t avoid these risks but we can secure our family against financial losses. It is possible only while you buy travel insurance for yourself. Following are main reason which favors that you should buy travel insurance:-1. MedicalIf you want medical cover while you are traveling the you have to that policy which covers it. There are very few insurance providers who provides this cover. Today medical expenses are so much high. Hence to avoid them during your journey you have to buy travel insurance policy.2. LossSometimes you might lose your baggage or your valuable things while traveling. Hence if you.wants security against these losses then you have to buy this plan.3. TerrorismThere are many countries which are severely affected by Terrorism. It increases your risk on life. To get security against it you have to buy this plan.4. Acts of NatureSometimes you might have to cancel your trip because of natural causes like earth quack and typhoon etc. If you are insured than you do not have to worry about it. You will be reimbursed and your trip will be extended. In this way you will get security.5. Personal circumstancesSometimes personal circumstances also happens and due to these circumstances we have to cancel our trip. But if you are insured than you do not have to worry about it.6. Flights cancellationFlight cancellation and cause loss of money and time. But if you are insured than your money will be reimbursed by the insurance providers. Hence in brief I can say that there are many benefits of buying travel insurance policy. But before buying insurance policy you have keep some factors in mind which will help you a lot. So before buying you have firstly search for the best plan and best providers. In the UK there are many insurance providers who provide travel insurance plans. For selection of the best plans you have to search it on the internet and take suggestions from your friends and relatives. They will guide you properly and then you can go for the best plan. After selecting the best plan and provider you can buy the best plan and enjoy your journey with peace of mind any where in the world.

Decisions Making Using Cumulative and Combined Intelligence, But What About Intuition?

Louis Pasteur: Decision Quotes
Chance favours only the prepared mind.Decisions can be regarded as the processes of selecting one or more choices. The choices that we select often have monumental impacts on ourselves and the people around us. It is surprising yet that decision analysis as a subject is given such little attention by most education systems throughout the world. I did not study decision analysis directly until I chose it as an elective subject in my 3rd year of university.Many great written works on decision study are available, but they have made little headway in penetrating the mainstream education system. I strongly suspect that the level of writing of most Decision methods books are too dry and at an academic level that is too high to be of interest to most people. Also absent from many of these great decision making texts is a reference to intuition. Many of the great works are a scientific study of decision analysis and they delve heavily into the mathematical modelling of the decision making process. With this emphasis, it is therefore understandable that most authors of decision making texts feel there is no place for intuition in decision analysis. However, it is proven that intuition is a function of human nature that can be influenced by real events. It is on this basis that now a number of decision makers are searching for methods to integrate intuition into software decision making models.Another facet of decisions that is rarely touched on by many of our social and education systems is the importance of cumulative and combined intelligence in the process. No single word exists in the English dictionary to describe the use of cumulative and combined intelligence. To simplify this I call cumulative and combined intelligence “Cumcomin.” Cumulative intelligence in decision analysis is the use of historically collected information in the selection process. Another important dimension to successful decision making is combined intelligence. Combined intelligence in the decision analysis are the participation of 2 or more people in the process. Democratic governance with a free press can be considered a decision analysis process with cumulative and combined intelligence with the electorate providing the combined intelligence and the free press providing the cumulative intelligence.Interestingly, Democracy has demonstrated to provide the societies that are managed by these systems the highest standards of living and security. These societies also have been able to lead the world in technological advancement and human rights. This is no accident and a testament to the power of effective cumulative and combine intelligence. Winston Churchill was once quoted as saying:” democracy is a bad form of government, but we are yet to find one better.” Similarly, decision making using cumulative and combined intelligence is a difficult process because of the confrontational aspect of it, however, we are yet to find a better approach.Decision solving and problem solving are almost interchangeable and people generally see Decision making as a subset of problem solving. The key difference between problem solving and decision solving is distinct. Problem solving is a process to achieve a particular goal and decision solving is a process where a choice of options is given to achieve a goal.If a problem can be solved with only 1 path of action then decision making is not required, however; if the problem can be solved with multiple paths of options then the decision making process needs to be employed. Take for example one is selecting a car to purchase. Most cars will fulfil the criteria of getting from A to B but fulfilling all the other criteria such as ride, safety, reliability etc is were a decision making process needs to be used. It is therefore understandable that decision making is seen as part of problem solving. Pure problem solving is generally a more peaceful exercise, decision making often invokes into a situation: upheaval, discomfort and confrontation. Perhaps this is why it is shunned by many and also perhaps why our education system focuses heavily on problem solving only and not problem solving with decision making.A good decision can be defined as a decision that efficiently meets the intended outcome. Defining the intended outcome is an area of decision making which is most fluid and is often not closely studied and quantified by the decision maker. As a result many decisions are made as bad decision. It is also common to find these bad decisions being made with an intuitive approach. Many bad decisions are made by people using their feelings and intuition alone. As a decision making researcher I do not want to give the impression that intuition should be ignored, it does after all have some logical influences to it. Time pressures often result in these types of decisions but fast and simplistic decision making methods and tools are available that can be combined to reinforce or challenge intuition.Nowadays, historical data and historical records are readily available to assist in many decision making problems, the application of this information is called cumulative intelligence. Often historical data is incorrectly managed and due to over complication of their weighting and application in a decision making process they are ignored. The management and effective use of cumulative intelligence in the decision making process is critical. The importance of clarity when applying cumulative intelligence in decision making is even more important.Decision making involving groups and teams also can present many challenges. Leadership, governance and direction in combined intelligent decision analysis are critical if good decisions are to be made. The application of combined intelligence in decision making is full of noise that needs to be filtered and selectively amplified.A number of scientific decision making experts dismiss the importance of intuition or “human feeling” in their decision making models. Many people believe they have a spiritual side and often they claim to draw on this when making decisions. An on going study by many Psychological experts has been done to define and measure the performance of so called human intuition. Many of the findings are pointing towards environmental based influences as being the underlying factor that influences intuition.It can be derived from recent research that intuitive influences on decision analysis are the result of the subconscious analysing the situation using historical experiences and thoughts. With this research, intuition can be understood in a decision making as a natural process that uses our emotional feelings such as fear and pride. It can also be proven that it is the historical events in our life that drive our feelings. It should follow that if intuition is driven by our feelings then it can be said intuition is a cumulative intelligence tool. In essence your feelings are driven through logical and historical evidence. In light of this a decision should never be made at the expense of logic and rationality as the strength of these feelings can be dipropionate depending on the user’s emotional state.Computers and the internet now offer people more opportunity than ever before to compare information on products and services they are investigating. The future will see more online tools not just to compare product features and services but also provide a means to organise their thoughts and measure their intuition on a particular product or service decision.By Anthony M Comerford

The New Rules of Home Improvement

Many homeowners are beginning to recognize the higher standards that are being demanded from home improvement contractors.The new rules of certification, accreditation and independent verification have complemented well the old ways of selecting a contractor so that the two establish a benchmark that bodes well for the professional perception of the industry. It is not a coincident that in 2010 credentialing and training organizations have achieved their highest growth rate in recent years.

I believe that a profound shift is taken place in the home improvement industry. This shift has embraced certification, accreditation and independent verification as the new rules of doing business. As a contractor who has been in the business for many years, for me, this shift means one thing – a chance to increase market share by showcasing a brand that understands and welcomes the new reality. Indeed, homeowners are beginning to demand this higher standard of training and perceived credibility to measure value. And, the surest way to achieve this is by checking for the credential of companies and the skill of their people. Now, besides the old ways of relying chiefly on word-of-mouth recommendation, customers will be able to more independently check for and measure the training and professional underpinning of a company. This is quite a significant development in the home improvement business brought on by dramatic emphasis on energy efficiency improvements in building.

The Federal government and large utility companies have contributed to this by providing tax credits and purchase rebates respectively for energy efficiency improvement initiatives. States have seized on these opportunities and have enacted changes to their building codes to encourage higher efficiency standards in building. The State of Massachusetts for example, has adopted the ‘Stretch Energy Code’” which its cities and towns are using to promote energy efficiency improvement to their building stock. The execution of these strategies create jobs, save money on utility bills and decrease the Carbon output to the environment from buildings. The savviest of small home improvement contractors are using these new rules to improve their companies’ image to portray a well trained professional operation. The majority of the buildings in the nation are in need of some sort of energy efficiency improvement, if we are committed to improving our building stock then the adoption of these new rules are just the start of the revolutionizing of the home improvement industry.

To be clear, the changes that are taking root are a result of the budding Home Performance Improvement industry that is taking shape and which is buttress by the Building Performance Institute (BPI), a national credentialing and training organization. Indeed, I believe two things, one, this is setting a new benchmark for the professional assessing of the home remodeling industry. Two, brand recognition will be an important criteria in selecting a home improvement company. The companies that recognize this and make the necessary positioning adjustment will be the winners.

All in all, these new rules that are required to operate a professional home performance improvement entity will no doubt usher in a change in the way the home remodeling industry operates generally.

How To Start A Service Business

Setting Up A Service Based Business For Beginners

Although there are exceptions where both entities are entwined into one, most basics of the business is built around one unifying category so that the intentions and goals are clearly and visibly set.

This distinction allows the individual to then decide of the accompanying tools that should be chosen for the purpose of enhancing the business experience and also to contribute positively to the ease of running the business entity.

Most service based forays are labor intensive which the business entity revolves around. This is either packaged as the selling of expertise in a particular field or the selling of the actual “engines” that produce the desired outcome that bring in the revenue.

Either way the quality, efficiency, attention and detail that is exercised within the business are the eventual elements that are going to make or break the business foray into the revenue churning mechanism.

Basically offering the time frame required to create a particular service or to provide the content of the project itself is how the cost factor is calculated and the profits are gained in the service based business.

Therefore, the individual would have to factor in the cost of business entity by the labor intensive tool it provides, in order to provide a suitable base line for the eventual calculation of the profits and the pricing suitable to be demanded.

Alternatively the value of the service based business can be calculated on the value of the service being provided in a consultancy capacity which is evaluated against the insights the said service will bring to the company with the intention of creating a system thereby the said company is able to save or be more cost effective.

Being able to identify a suitable and good service based company is very important if the new business or existing business owner intends to hire its services to help enhance the site’s potential.

Identifying the characteristics of a particular service based company and matching them to the needs of the site in question will allow the business owner is make an informed decision of the merits of the chosen service.

Do Your Research First-

Customer perception of a company is very important to the progress and eventual success of any business endeavor, therefore it is very important to be able to identify the appropriate service based one to best suit the individual’s needs.

Being able to provide good service should always be the prime concern of any business entity especially if its revenue earning power depends on this one factor.

Market research is often the best way to identify the companies that have good track records and are capable of delivering what they promise.

This information can easily be sourced over the internet as these companies will be active in presenting their achievements for all interested parties to view.

It is also an excellent platform for potential clients and competitors alike to note the merits of the presenting service based company.

Being well-placed on the search engine rankings will allow the service based company to be more visible and thus make it easier to garner the intended customer base to ensure its consistent success.

The features of a good service based company would have to include the value added by the business entity from the input stage to the output stage where the results are then measured by its success rates.

These input stages are often regarded as the commodity phase and the processes that it is designed around have to ensure the successful output stage which is where the end desired results are more than adequately met.

Making a sale or pushing a business proposition is never an easy task to accomplish for some, therefore having the relevant assisting tools at hand should provide the individual with some encouragement to see the process to success.

Marketing Skills-

The following are some tools that can prove to be of great assistance to any individual intending to beef up their marketing skills:

Making use of as many online tools as possible to promote the business or product intended is one way to start the enhancement of the marketing skills venture.

Using blogs to create the interest and visibility for the item is something that should be considered as this is one way to get the attention of the target audience without much cost incurred.

Working together with others is another way to beef up an individual’s marketing skills. Being part of a team effort where the individual’s talents and contributions are noticed and acknowledged is definitely an encouraging factor and helps the individual to be more adventurous and keen on honing his or her skills further.

Availing one’s self to be listed on freelance job sites is also another way of beefing up the marketing skill of an individual. The fact that the visibility factor the site can bring to the individual will help the person focus more on ensuring the eventual connections made are optimized and locked in at the earliest opportunity.

Social websites are also a good platform to introduce one’s marketing skills to the masses.

Because of the competitiveness of all the participants in this particular platform the individual will subconsciously be forced to step out and ensure his or her participation leaves a positive impact on the interactions.

Showcasing all the positive skill of the marketing process will eventually earn the respect and attention of others looking for such services.

Create Your Website-

Creating a website can be a challenging feat for those not very internet savvy, however it is not altogether a task that is formidable in nature. With a little startup knowledge and tips anyone can successfully attempt to put together their own website.

The following are some guidelines that will help ease the process:

Registering the suitable domain name is the first step to take when designing a website.

The choice of this domain name should ideally take into consideration the relevance the name has to the intended site, an easy to remember reference, one that is short yet descriptive and whether it has the right extensions tagged to it such as.net,.com,.org.

The next step would be to set up a web host account and this would entail the picking one that can provide the services the individual would need for the website.

Although cost is always a factor for every business endeavor, it would be advisable to avoid using the cheaper and inexperienced ones available as this might end up costing the individual in the future.

The follow up step would be to point the domain to the web host in place.

This is a fairly simple exercise, however if the individual faces any potential problems along the way there are always assisting platforms to tap into to get the relevant help or explanations.

Getting a word press linked to the site is another important step to incorporate into the setup. This word press is a free platform that is used by bloggers and allows the individual to build the website with the minimum of effort while making it user-friendly always.

Last but by no means the least, would be for the individual to organize the website.

This process would involve the backtracking exercise to ensure there are no defaults that would cause the viewer to be put off when visiting the site.

Learning to build websites isn’t the complex technical process a lot of people think it is. All you really need to do is come to our website and get access to 300+ Tutorials that show you step by step how to build a website, and so much more, and start playing around with building your own websites.

Advertising Ideas-

In order to stay competitive it is necessary to always be able to have fresh views and ideas to present to potential customers and target audiences. Without such innovations the website will become stagnant and outdated thus eventually causing the original high volume of traffic flow to thin out. Brainstorming is one way of gathering and creating new ideas that would benefit any endeavor.

Some of the ways that can be adopted to bring forth interesting and innovative ideas at the brainstorming sessions are facilitated by encouraging the participants to simulate the mindset of the customer or the intended target audience.

By doing this the participant are more likely to anticipate the needs and wants of the customers and target audience and design any changes to fit into this discovery.

Bringing people together to discuss ideas at the same time and in the same place is also another good advantage the brainstorming sessions can facilitate.

Advertising ideas and campaigns can be discussed in “real time” as opposed to having emails flying about which is less effective and time-consuming and even confusing at times.

Brainstorming for advertising purposes, should ideally take into account the following points:

Problem definition and identification should be done at the very onset of the exercise. With this clearly outlined, other factors can then be worked on in line with the initial problem discovery information.

Custom designing can also be worked on within the brainstorming session, as the collaboration of views can contribute to finding the one idea that is going to eventually used to build the campaign around.

Customer Service-

Making a sale is only the first step is the relationship building exercise, which will eventually contribute to either the success or failure of any business endeavor. Therefore, it is important to pay attention to the customer service offered to cement the success rate desired.

The following are some tips as to how to stay on top of the customer service exercise:

Taking the customer for granted is the first and most common mistake most businesses make. This is especially evident when the business has expanded to now successful and comfortable levels. Often forgotten is the customers that brought the business to such heights in the first place.

Therefore, it is very important to keep in touch with the customers so that vital information can be obtained about the current needs and wants of the customer.

In the quest to stay informed and provide optimum customer service another point to consider and exercise is the importance of being fresh and innovative with ideas that are going to keep the customer coming back for more.

When boredom sets in the customer will usually simply look elsewhere for the next new exciting thing that attracts their attention.

Therefore, in order to induce customer loyalty innovative ideas should be a constant feature within the business.

Happy Customers Are Loyal Customers-

Training staff to treat each customer with respect and individuality is well worth the effort. Sometimes this positive treatment is the defining factor that keeps the customer coming back, even if the products are not exactly the best in the market.

Having the protocols in place for quick and efficient responses to a customer’s queries or grievances, is one way of ensuring the individual stays a loyal customer and does not spread negativity about the business or product. Happy customers are loyal customers.

In most cases it is rather difficult to specifically categorize businesses into specific service based styles. This is mainly because a lot of businesses tend to incorporate different platforms and strategies into the actual blueprint of the business format.

However, there are some that can be clearly defined as service based business companies and the following are some of these examples:

Types Of Service Based Business-

Such service companies may include the likes of services provided by doctors, accounts, architects, actuaries, lawyers and other related fields.

On a more creative side one may include the likes of services provided for by fabric designers, fashion designers, color scheme artists and many more as the list of such endeavors can be quite overwhelming.

Most service type companies rarely have appreciable inventory as the purchases for usually made with the objective of facilitating a job thus the need to carry any inventory would not be necessary.

Merchandising companies can also be considered service style enterprises as they to provide a service of sort to the customer base.

However, this service is based solely on providing tangible elements rather than just the action of extending physical service. The generation of revenue is from the actual sale of the inventory rather than from the service extended.

Manufacturing companies also come under the category of providing a service to the industry and the customer needs. In this scenario the products or items are made and sold within the company’s business entity thus ensuring monetary gains are derived both from the product and the service offered by manufacturing the product.

All these different types of basic service providing entities are all in place with one goal in mind and that is to create the platform for revenue earning potential. Therefore, in order to understand and identify which would be best suited for the individual business owner, more research should be done to find the style that best suits the individual’s needs.

OK, so I hope this article gives those looking to start their own online service based business a better understanding on what it takes to set up and grow a successful online serviced based business.

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